WELCOME

the goal

I aim to be as useful as possible. Sharing what I learn—on creativity, productivity, design, problem-solving and life—to make it easy for others to level up.

CAREER

Okay but why should you stick around?I'll drop my past and present below. The decision is yours. If something resonates, then let's learn together :)Previously:
🧠 Co-founder of Freda Health (braincare startup)
🎓 Rocketship Scholar Winner (product-led growth)
✍️ Curator & Writer of Momentum (psych-based tools)
🤹 Design & Ops at Atomi (ed-tech startup)
🔬 Research & Drawings on drones and satellites (architectural research)Currently:
🎨 Reinventing the design agency for startups
✨ Consulting startups on their brand, growth & GTM strategy
🍫 Open to KitKat bribes (see below!)

values

I'm very big on values. No biggie if you aren't, just keep scrolling!If you are, mine are:1) Integrity: I say what I do, do what I say.
2) Compassion: Always lift others up.
3) Curiosity: Never stop learning.If I had to choose a 4th, it'd be humour (or word play). Life is too short not to have fun!

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